Billboards for Travis Scott’s long-delayed “Utopia” album have appeared in California, clearly aimed on the viewers for the 2022 Coachella pageant subsequent weekend, which the multiplatinum rapper was initially scheduled to headline.
One of many 4 billboards reads “PSST…..,” one other options the brand for Scott’s Cactus Jack firm, one other says “Searching for UTOPIA?” and one other says “WRONG WAY!” — which, because it seems on the I-10 within the course headed away from the Coachella grounds in Indio, Calif., might be perceived as at the very least a touch upon the pageant. Coachella canceled Scott’s look after 10 folks died when the group surged throughout his headlining set at his Astroworld pageant in November.
Travis Scott UTOPIA Billboards noticed in California! pic.twitter.com/TBj6QsVG73
— SAINT (@saint) April 10, 2022
Contacted by Selection, a rep for Scott declined remark about when the album would possibly drop, though HipHop24-7 cites an unnamed supply as saying it’s not coming till June.
Like every little thing else on Scott’s schedule, the album’s timetable was postponed after the Astroworld tragedy. Scott has saved a comparatively low profile within the months since then, though sources say his brokers fought to maintain him on the Coachella invoice. Sources stated that he can be showing throughout Kanye West’s since-canceled headlining look on the pageant; though he was one of many rumored candidates to exchange West on the invoice following the cancelation final Monday, the prospect of Scott headlining North America’s largest music pageant simply months after the Astroworld tragedy was all the time unlikely.
Scott supplied to pay the funeral prices for the victims and has spoken emotionally on the tragedy, which led to the cancelation of a number of high-profile live performance appearances and a collaboration with the style model Dior. Final month he introduced $5 million in community-focused initiatives by way of his newly launched Venture Heal, a long-term sequence of philanthropy and funding efforts.
The album’s Scott’s fourth follows his 2018 “Astroworld” album and the “Jackboys” compilation from the next 12 months. He’s launched a number of tracks in the mean time, together with two simply earlier than the ill-fated pageant, “Mafia” and “Escape Plan.”
Talking with Selection early final 12 months, Scott stated the brand new album is “feeling like a development from ‘Astroworld,’ I’m beginning to form a brand new soundscape,” he stated. “It’s fairly attention-grabbing — I’m all the time trying to see how persons are taking it in and pushing it to a different degree, simply rising from the place I left off and taking it to an untouchable top.”
Requested whether or not he considers albums necessary conceptually in a music world that appears to be shifting away from them, he stated, “I’m completely engaged on an album — I positively care extra about making albums than simply dropping songs. I like dropping songs as [often] as I wanna drop them, however I really like albums — I grew up on them.”
As for artist he’d wish to work with, he reeled off a characteristically sudden checklist.
“I might like to work with Bjork; I’ve by no means labored with Beyonce and I might like to see the place we might push the sound. Chris Martin is hearth; [British drum n’ bass veteran] Goldie is hearth; [oddball British singer-songwriter] King Krule — I’m a giant King Krule fan I’m so glad he dropped music once more.”
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