Biography & Net Worth: The Rock Will Become A Billionaire Soon Thanks To His Tequila Company (If He Isn’t One Already)

The Rock Billionaire

If you wish to make a ton of cash in life, there appears to be a easy, three-step course of:

step 1: Be a giant celeb.

step 2: Launch an alcohol model.

step 3: Promote ​​alcohol manufacturers for a ton of cash.

It’s this actual plan that allowed Sammy Hager, Conor McGregor, and George Clooney to make considerably more cash from their boozy facet careers than they did from their respective main careers total.

And if the most recent numbers being reported are true, then the following celeb to affix the wine mogul membership? Dwayne The Rock Johnson.

Based mostly on some information being reported this week, it’s doubtless that The Rock will turn into a billionaire within the close to future due to his alcohol model Teremana Tequila. In truth, he could already be a billionaire on paper.

(Picture by Eamon M. McCormack/Getty Pictures)

Let me offer you a couple of fast anecdotes earlier than The Rock enters its billion-dollar tequila empire.

sammy hagrow

Within the late Nineties, Sammy Hager started promoting his personal tequila model below the identify “Cabo Wabo” after he bought a bar in Cabo San Lucas. In 2007, Sammy offered 80% of the Cabo Wabo Tequila Firm to Gruppo Campari for $80 million. In 2009 he offered the remaining 20% ​​for a further $15 million, for a complete cost of $95 million, excluding cash he had made in pre-sales.

To copy his success, Sammy not too long ago launched a brand new tequila firm known as Santo Tequila with Man Fieri. Even with out Santo Tequila gross sales, Sammy has made much more cash from Cabo Wabo than he has ever constituted of his music profession.

Conor McGrego

In September 2019, Connor and some buddies launched Correct Quantity Twelve Whiskey. In April final 12 months, he offered most of his enterprise for $600 million. Between the proceeds from the sale and the cash allegedly earned from the model earlier than the sale, it earned about $250 million from Correct Quantity 12 inside three years.

In line with our monitoring, Connor earned about $215 million in complete preventing professionally (together with $100 million preventing Floyd Mayweather and $50 million preventing Khabib). So on this one deal, Connor elevated his profession earnings by $35 million.

George Clooney

In 2013 George and two buddies launched Casamigos Tequila. He offered Diageo in June 2017 for $1 billion – $700 million in money and $300 million in bonuses based mostly on continued promotion and efficiency milestones. Assuming the corporate has achieved all of its targets, which I’m positive occurred as a result of I see Casamigos in every single place, George’s pre-tax complete can be about $333 million. This doesn’t embrace any dividend obtained within the 4 years previous the sale. Assuming that Casamigos offered for a 20X revenue (the typical trade multiplier for wine manufacturers), I estimate George’s internet value from Casamigos was $400 million.

Right here’s a very vital statistic about Casamigos gross sales that I’m going to revisit in a second:

When Casamigos was acquired by Diageo for $1 billion, it was on tempo to promote 170,000 instances in 2017


The Rock launched its alcohol model Teremana Tequila in March 2020.

Maybe impressed by the truth that within the first 12 months of the model’s launch (March 2020 – March 2021), Teremana offered 300,000 instances, everybody was caught at residence to beat their COVID fears.

Taking a look at efficiency from March 2021 to the current, Teremana is on sell-off tempo, in accordance with information reported by The Rock this week. 600,000 instances yearly,

Keep in mind, George Clooney offered his tequila model for $1 billion when it was at a run-rate of 170,000 instances per 12 months. If we use it as a comp, one might argue that at the moment Teremana is value …

$3.5 billion

We don’t understand how a lot wealth Teremana the Rock personally has. We do know that he has a slew of companions, together with three co-founders (one among whom is his ex-wife, Danny Garcia). As well as, the launch of the Teremna model partnered with the López household of Jalisco, Mexico, for manufacturing and Jgermeister’s dad or mum firm for international distribution. I think shopping for into the authenticity of Lopez’s household and Jgermeister’s provide chain was not low cost.

Let’s say that after its 5 companions, The Rock managed to retain a 30% fairness stake within the model. And let’s assume that the 600,000 case prediction is correct and subsequently the $3.5 billion comp is correct. Beneath this hypothetical situation, The Rock’s stake in Teremana can be value…


If the above is true, The Rock’s pre-tax fairness stake in Teremana would exceed the overall quantity Sammy Hager, Conor McGregor, and George Clooney earned from their respective alcohol manufacturers… mixed! This might be considerably greater than what The Rock earned from movie salaries and promoting careers mixed.

Let me be clear although – the mathematics we’ve run by way of now’s fairly tough and isn’t based mostly on confirmed case gross sales or official evaluations. However why wouldn’t these numbers be right? Is there an even bigger determine on the planet than The Rock? I imply that bodily and metaphorically. Let’s say you drive one among Diageo’s greatest opponents. Why wouldn’t you shell out three to 4 billion {dollars} to purchase The Rock’s tequila model? Particularly when you had been in a position to hold The Rock as a minority proprietor with the flexibility to faucet into that social media following?

Instagram: 291 million

Fb: 60 million

Twitter: 15 million

Tiktok: 48 million

YouTube: 6 million

That’s a complete of 420 million social media followers.

When Kylie Jenner offered half of her cosmetics firm in November 2019 at a valuation of $1.2 billion, a good portion of her justification for the sale’s worth was based mostly on her social media. He had 270 million social media followers at the moment.

It’s going to positively be a enjoyable story to look at. Right here’s a prediction: The Rock sells Teremana for greater than $3 billion in 2022.

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