In 1885, Naomi Sutherland married J. Henry Bailey, the nephew of P. T. Barnum, New England Immediately stories. From Fletcher Sutherland, Bailey took over administration of the sisters’ performances. However he noticed a a lot larger image when it got here to the ladies and their attraction. He wished to make use of their unbelievable recognition to gasoline gross sales of magnificence merchandise. So, Bailey pushed the household to start out promoting a model of the hair tonic their mom, Mary Brink Sutherland, had as soon as slathered on their hair nightly.
However that they had a major problem on their arms, in line with Atlas Obscura. When Mary Brink Sutherland died, she took the key recipe for her hair tonic to the grave. However, Bailey and Fletcher Sutherland weren’t about to let that small element get in the way in which of great magnificence product gross sales. So, they took inspiration from different patented medicines and formulation of the day, quickly growing a product that promised to remodel its customers into beauties with inordinate lengths of shiny hair.
The results of their endeavors was “The Fortunate Quantity 7 Seven Sutherland Sisters Hair Grower” (a.ok.a. “Hair Fertilizer”), which retailed for $1.20 for eight ounces or the equal of $30 in the present day. The components of the Hair Grower included quinine, bay rum, borax, salt, and powder derived from the Spanish Fly — a beetle that was regarded as an aphrodisiac. Their product flew off the shelf, adopted by a Scalp Cleaner, a comb, and Hair Colorator in eight hues.